Click & Grow – the most successful alumni of Ajujaht

Ajujaht completion has been the springboard to success for several companies. One of the stars is the company Click & Grow that produces ‘Smartpots’ for plants, equipped with an automated cultivation system.  They were the winner of Ajujaht in 2010. Since then the company has sold over 30,000 pots and raised millions of euros in investments. The sales of Click & Grow amounted to 1,4 euros in 2014. The company has gone global and their primary markets are the US, Western Europe, Hong Kong, and Saudi Arabia. According to Liina Ilves, the company’s Marketing Project Manager, taking part in Ajujaht saves you time by putting your idea into practice and setting it in perspective. It helps to bring out the strengths and weaknesses of your product.

The most profitable alumni is the company Minukleeps. They offer personalised iron-on and adhesive name tags for labeling children’s clothes, sports equipment and toys. The company is primarily active in the German market, however, it also runs an online shop in Estonia, Finland and the US. Their profit in 2014 amounted to 100 000 €.

The most successful social company is the NGO Abikäsi. Their main service is to improve the employment of people with special needs. They won the special prize for social enterprises at Ajujaht competition in 2010.

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