• OctoberCollection of ideas
    and inspiration

    September - October 2020

    Everybody is welcom to submit their business idea to Ajujaht. Deadline of submissions is November 1st, 2020

  • NovemberSelection of the
    best 100 ideas

    November 2020

    Entrepreneurs, investors and field experts electronically evaluate all submitted ideas. The best 100 present their ideas to the jury.

  • DecemberTOP 30

    December 2020

    The jury selects up to 30 most outstanding ideas and teams who will be participating in the development programme of Ajujaht. The programme consists of various trainings regarding business models, product development, sales and marketing. An experienced mentor is assigned to each team.

  • January10 brilliant

    January 2020

    Trainings and development programme continues in January and Feburary

  • MarchSelection of
    the finalists

    March 2020

    Top 10 teams are selected who will continue to compete for the grand prizes.

  • MayFinale

    May 2020

    The winner of Ajujaht 2021 is awarded live on TV3 Ajujaht final show on 27.05

Ajujaht (Brain Hunt) is the largest business idea competition and accelerator in Estonia

The winner of Ajujaht's 14th season and 35 000 euros is student enterprise Münt, which sells tooth wash capsules. The second place belongs to RUEX, third place was left for Lexi.Market in the superfinale.

TOP 6 team Mentornaut received an investment worth 100 000 euros from angel investors.

About the competitionPrize fund
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"The importance of Brain Hunt for start-ups lies in what is not visible in the TV picture. The advertising is nice, but after Brain Hunt, you'll most grateful for the network that will accompany you for a long time after the show."

Martin Kristerson, UpSteam

"Brain Hunt is the best place to go if you have a good idea in your head, but you don't know where and how to start. The jury will make you ask the right questions - and you shall find them inside yourself"

Katrin Liivat, FoodDocs

"Behind the TV show, which is sort of the top of a nice iceberg, is a long and extremely exciting process. Brain Hunt program is a great opportunity to turn a quietly matured good idea into a viable business. We came to Brain Hunt with the idea of bringing a board game to the market, not knowing how to do it. Now we've done it."

Oskar Mihhailov, ALU


  • Harri Tallinn

    Team Lead